Intergamma B.V is a franchise organisation for hardware retailers in the Netherlands and Belgium. With the exploitation of the Gamma and Karwei shop formulas, Intergamma is market leader in the DIY and home improvements market in the Benelux. With around 370 employees and offices in Leusden and Antwerp, Intergamma is among Europe's top 15.

 

Karwei started creating a new marketing formula at the end of 2008. The theme of this formula is 'inspiration and advice'. Part of this new campaign was a website that focused more on women in the area of advice and odd jobs. The challenge for Karwei was the realisation of online, customised odd-job advice. It had to be possible to provide customised advice by means of clever dialogues. Using Aquima, Everest realised the actualisation of the advice and dialogues for Karwei.

 

Consumer advice about laying laminate.
Consumer advice about paint.
Consumer advice about erecting fences.
Consumer advice about lighting.
Consumer advice about doors.
 

Results achieved

• Increased attention value of the Karwei website.
• More visitors to the website.
• Online advice that is among the top five of the most viewed pages.
• Extra access to the web shop (advice > product > purchase).