Organisations selling a large amount of knowledge-intensive products or services, or making use of multiple channels, can experience many advantages by using Aquima. These products or services often share a common foundation, though they may differ strongly in other ways, such as conditions, logos or product positioning. Aquima can find and re-use the commonalities and adapt the differences — the unique characteristics. This results in considerable savings. It also shortens time to market for new products or functionalities.